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"Luxury Downunder" No Longer an Oxymoron - New Website Caters to Growing Australian Luxury Travel Market
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Brisbane, Australia, December 10, 2003 - Australian Internet travel retailer, GlobeNet Travel, today officially launched its new website, www.luxurydownunder.com.au, to cater for the growing luxury travel market in Australia. For the first time, travelers can now research and book Australia's finest travel experiences including island resorts, deluxe campsites and 5 star city hotels all at the one site.
"People don't usually think of Australia as a luxury travel destination. But more travelers are now discovering there's plenty of unique experiences on offer," says Brisbane based General Manager, Dan Russell. "For example, Australia is in the middle of a spa boom, our boutique hotels are all the rage and wine tourism is only just kicking off."
He said the new website is well positioned to take advantage of a significant increase in funding for international tourism marketing over the next four years. The additional funds were one of a number of initiatives outlined in the Australian Government's recent Tourism White Paper to attract more high yield travelers to Australia.
Visitors to the website can search for luxury properties within geographical regions or by types of experiences. Rooms can be booked up to 12 months in advance with instant confirmation, using the same booking engine technology used by Qantas. For more complex trips, people can save time by planning their entire trip with a Luxury Downunder consultant, who often use their local contacts to meet client requests.
Luxury Downunder's parent company, GlobeNet Travel, has been refining its premium trip planning service for inbound visitors over the past 3 years, specializing in Queensland islands and resorts. The success of the family owned business prompted the launch of the Luxury Downunder brand to cover the whole of Australia.
Travelers can discover Australia's finest travel experiences at www.luxurydownunder.com.au. Media enquiries can be directed to Dan Russell at +61 7 3100 7904; PO Box 7072, Brisbane, Australia 4001; dan@globenettravel.com.au.
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